AI Insights · Timothy · January 2022
Top 5 Health and Fitness Apps on iOS in New Zealand Q4 2021
Explore the performance of the top 5 health and fitness apps on iOS in New Zealand during Q4 2021, including trends in downloads, revenue, and active users.
The fourth quarter of 2021 saw notable performances from the top 5 health and fitness apps on iOS in New Zealand. Let's delve into the weekly trends in downloads, revenue, and active users for these apps, based on data from Sensor Tower.
MyFitnessPal: Calorie Counter experienced fluctuations in weekly revenue, peaking at around $11K in late October and $11.8K at the end of November. Weekly downloads showed a peak of approximately 2.2K in late October. The app's active users saw a decline from around 49K at the beginning of the quarter to about 43K by the end of December.
Flo Period & Pregnancy Tracker had a notable increase in weekly revenue, reaching around $9.8K in mid-November and maintaining figures close to $9.5K towards the end of December. Downloads were relatively stable, with a significant peak of approximately 1.7K in the last week of December. Active users remained fairly consistent, hovering around 41K to 42K throughout the quarter.
Headspace: Sleep & Meditation saw its weekly revenue peak at nearly $9.5K in mid-October, followed by a gradual decline to around $4.2K by the end of December. Weekly downloads were modest, peaking at around 590 in early October. Active users showed a decreasing trend, from approximately 3.4K at the start of the quarter to about 2.8K by the end of December.
Calm had a peak in weekly revenue at around $9.5K in late September, with fluctuations leading to about $6K by the end of December. Downloads peaked at around 1K in early December. Active users showed a peak of approximately 13K in early December before settling at around 11.6K by the end of the month.
Sweat: Fitness App For Women experienced a significant peak in weekly revenue at around $9.5K in late November, with a subsequent decline to about $7.5K by the end of December. Downloads were relatively low, peaking at around 379 in the last week of December. Active users remained stable, with a slight increase from around 1.4K at the start of the quarter to about 1.5K by the end of December.
For more detailed insights and trends, visit Sensor Tower.
